For a wide variety of reasons women could be considered an underserved market, and one with tremendous potential

The growth of, and solidarity in, networks has the potential to give rise to products ans services that serve this underserved market

Leveling the retirement and pay gaps between women and men can create economic growth

By thinking of women as an underserved market, unique opportunities for serving this market are revealed

Action steps we can take to address gender equity in order to address this underserved market